Video
I created a fully AI-generated commercial in Sora and compared it to a short-form business ad and mini-documentary I produced in Premiere Pro to examine the difference between automated output and human-crafted storytelling.
Meet Alexandra!
Right now, I’m earning my M.A. in Strategic Communication at the UNC Hussman School of Journalism and Media, where I spend my days turning research into insights, insights into strategy, and strategy into work that actually resonates with real people. My portfolio includes everything from video micro-documentaries and brand storytelling to social campaigns, market research, and long-form analysis on how digital platforms shape identity.
Me vs AI
Photo
I generated a photo story and ad using Sora and ChatGPT and compared them to an infographic and photo-based ad I created myself to highlight the contrast between AI visuals and my own design choices.
Audio
I prompted Suno to produce an AI brand song and compared it to the original brand song my group created in GarageBand to explore the gap between instant AI composition and collaborative human music-making.
"Stories shaped me so that I can shape stories."